Competitive Advantage
Dominant Position
- Supply to top HDD manufacturers
- Hitachi;
- Seagate;
- Toshiba; and
- Western Digital
- Supply of car seat track adjusters and seat recliners to top China car manufacturers
Vertically Integrated Operations
- Capability to carry out the entire manufacturing process for VCM plates and air combs
- Fineblanking
- Secondary processes
- Machining processes
- EN plating
- Capability to supply full seat track adjusters and recliners modules
- Better control of manufacturing processes, quality and delivery schedules
Competitive Cost Structure
- Economies of scale
- Translates into cost savings
- Labour intensive secondary processes are located in China and Malaysia
- Integrated VCM plates and air combs Manufacturing Plants in Zhuhai, PRC
High Barriers To Entry
- Capital intensive
- Highly skilled labour
- Strict qualification processes by HDD manufacturers
- Requires strong engineering capabilities
- Established track record
High Volume Capability
- More than 51,000 sq m of factory space
Strong Manufacturing & Engineering Capabilities
- Manufacturing
- More than 30 years in business
- Strong technical knowledge of precision component manufacturing
- Keep abreast of technology and industry requirements by investing in new equipment
- Conducts regular process improvement
- Engineering
- Advanced product design
- Process and productivity improvements
Strong Customer Relationships
- Established and proven relationships with key customers
- R&D projects with customers
- Constant exchange and consultation regarding design and production process
- Up-to-date information on customers' needs
